How to build lasting relationships with website visitors

Your organization’s online presence can help in forging trust with potential and established customers. Here’s how to make the most of it.

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Ragan Insider Content

Your reputation is vital, and the way you hone visitors’ perception of your online presence can mean the difference between merely landing a customer and cultivating a brand advocate.

Here’s how to market your blog and develop a longstanding relationship with your audience:

Respond quickly and decisively.

Don’t wait the weekend to respond to concerned or curious users, or they’ll have forgotten about their concern (unless it’s an emergency), and you’ll have missed your chance to engage.

Consider the following:

Solve the deeper problem.

Customers’ complaints are opportunities. If you solve their problem, they’ll be likely to return. Before you interact in any manner, ask: “What is the reader or customer really looking for, and how can I satisfy that need?”

Make sure your site looks clean and operates well.

Speed up and visually enhance your website with these approaches:

Make the most of social media.

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