Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape.
Popular media has become almost unrecognizable from what it was 10-15 years ago, and it’s fascinating to see just how far marketers have come.
Although some things have changed dramatically—like a switch from relying on newspapers and magazines to platforms such as Periscope and branded content—others have remained constant. RELATED: Free guide: 10 ways to improve your writing today. Download now.
Consider the following data from a report from Cision: