How to connect your content to an evolving consumer

Mediums on which people consume content has changed dramatically over the last 15 years. How has this affected your storytelling? Cision’s latest infographic knows.

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Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape.

Popular media has become almost unrecognizable from what it was 10-15 years ago, and it’s fascinating to see just how far marketers have come.

Although some things have changed dramatically—like a switch from relying on newspapers and magazines to platforms such as Periscope and branded content—others have remained constant. RELATED: Free guide: 10 ways to improve your writing today. Download now.

Consider the following data from a report from Cision:

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