How to expand your reach on LinkedIn—for free

The social network geared to professionals can offer many engagement opportunities, and you don’t have to break the bank to be successful. Follow these tips.

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If your content is going to catch fire, you must know who most of your second-degree connections are, as they are the gatekeepers to the rest of the LinkedIn network.

Most of LinkedIn’s power users fall into these four buckets:

That, essentially, is why your timeline is boring:

· Most salespeople just share whatever content their company publishes, and they “like” posts asserting that cold calling is not dead.

· HR uses it to share jobs and interesting applications.

· Job hunters use it to broadcast they’re looking for opportunities and to “like” a vast number of posts.

· Company page admins barely put any thought into LinkedIn and use it as just another syndication platform.

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