How to go the extra mile using Twitter for PR

Going beyond the basic uses of the platform can yield huge benefits.

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Then I reconsidered, because (a) I’m not as frenetically active on Twitter these days as I used to be, and (b) who the heck cares how I use Twitter?

So instead, I thought I’d write about how I think you can use Twitter for PR.

Standard uses

It’s not that people are not already using Twitter for PR. They are; it’s one of the favorite tools in journalists’ toolboxes, therefore it’s one of the favorite tools of PR pros. Here is where the typical use of Twitter for PR begins and ends:

1. Publicizing news, blog posts, videos—basically, any kind of content. A lot of companies still share their own content only on Twitter.

2. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. You know, the ones that go: “RT @{original tweeter}: You’re such a rockstar, @{person being talked about}.”

3. Participating in #followfriday, doing a reply-all that includes that hashtag (as well as possibly people you really don’t know), or retweeting a #FF tweet mentioning you.

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