How to optimize your infographic for search

Infographics are one of the most-shared forms of content. Take advantage of that exposure and use these tactics to ensure yours rank highly on Google.

Ragan Insider Content

According to Hubspot, 39 percent of B2B buyers said they frequently share infographics on social media. That’s one of the main advantages of infographics: They get shared!

So, why not optimize all your infographic posts and get more exposure?

Find your optimization keyword

The first step in optimizing an infographic is to ensure the content supports a single keyword or keyword phrase. For example, my company is a content marketing agency. We provide content that achieves business goals. With this article, I’m trying to optimize for the keyword phrase, “infographic for SEO.” To do so, I’ve applied that keyword phrase to several aspects of this article. RELATED: Produce content that boosts lead gen, brand awareness and reputation.

Try these on-page tactics to optimize your infographic for SEO:

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