How to thrive in content marketing

From independent blogs to big-time brands’ social media channels, content is everywhere. To prevent your organization from being left behind, consider these ideas and begin your strategy.

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You probably already know how important it is to incorporate content into your marketing strategy.

What you might not know is how to get started, or how you’ll put out good content day after day.

The important thing is that you begin the process. Here’s how:

Assemble a content team

The first step is establishing who will be developing and promoting your content. Your team should be led by a content manager (someone who sees the big picture). You’ll also need at least one writer, a graphic designer and a promoter.

When you’re just starting out or if your company is small, members of your team might wear more than one hat.

As your content volume and mix of formats expand, your team can grow, as well. For more on forming a team that works best for you, check out Corey Eridon’s “How to Structure Your Content Marketing Team.”

Define your goals

Before you create content, you need a good understanding of what you’re trying to accomplish (and how you will know if you succeed—more on that later). How will your content support your business?

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