How to time your holiday media pitches

The holiday season is approaching and PR pros looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.

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PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash.

If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval. If sent too early, it will get put on a back burner and possibly be forgotten.

When it comes to pitching stories with a holiday angle, timing can be especially tricky:

When is the ideal time to pitch?

There is a sweet spot when it comes to pitching holiday related stories for optimum exposure. Carrie Hyman, hospitality director at TARA, Ink says that it could depend entirely on what type of story you’re pitching.

“It truly depends if you’re pitching long or short lead media. For long lead I like to begin pitching holiday stories as early as September (three months in advance); for short lead online or broadcast media I begin pitching my offers or gift guides six weeks in advance and continue to chase up regularly,” Hyman says.

Zlata Faerman, owner ZlataPR, notes that the timing of pitching could depend on what type of publication being pitched.

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