How using the research skills you learned in college can pay off

You may think survey methodologies, literature reviews, and annotated bibliographies are in your past, but they can help PR pros in the present.

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Remember those coffee-filled college nights studying in the library, when you said, “I’ll never use this again”?

I do. I told myself that often, usually as a coping mechanism to get through finals. Then I entered the work world, and after getting some experience under my belt, I realized those college courses were, and remain, quite valuable.

In fact, incorporate some of those often-forgotten college lessons into your toolkit and you could help the PR department and yourself get important recognition from the executive suite.

Remember research? It’s kind of a big deal.

From survey methodology to annotated bibliographies, college and graduate courses are filled with research. And in the moment, it’s easy to look to a bright future where research gets handed off to an external agency and you never have to hear the word “citation” again.

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