Influencer content must be amplified in 2020

According to a new report from Edelman, using influencers still offers a lot of upside for brand managers. However, you will have to put money behind the content to find an audience.

It’s no longer optional to use paid amplification for influencer marketing efforts.

If you want audience to find your content, you must pay to amplify your reach. That’s the finding of a new report from Edelman about trends affecting influencer marketing in 2020.

It will also be crucial for influencers and their partners to find ways to measure and prove value.

Quantifying influence goes beyond simple measurements like reach and impressions; it requires a broader view on overall strategy and business objectives. 

How will you be using influencers to reach new audiences, PR Daily readers?

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