Many marketers have become fans of new data laws.
It turns out that if you protect audiences from spammers, those audiences are easier to engage when you have a legitimate marketing message to share. In a new survey, 76% of respondents reported having changed the way they ask for marketing consent.
However, 85% of small companies believe stricter regulations have led to a more engaged subscriber base.
To learn more about how data laws are changing the game for marketers and communicators, read the full infographic.