Infographic: 10 stats on how GDPR is changing marketing tactics

Even though new data laws have made aspects of courting new customers more difficult, some marketers say it has improved engagement with their messages.

Many marketers have become fans of new data laws.

It turns out that if you protect audiences from spammers, those audiences are easier to engage when you have a legitimate marketing message to share. In a new survey, 76% of respondents reported having changed the way they ask for marketing consent.

However, 85% of small companies believe stricter regulations have led to a more engaged subscriber base.

To learn more about how data laws are changing the game for marketers and communicators, read the full infographic.

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