Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five?
However, getting results from your influencer marketing campaigns requires good planning.
As people are turning to blogs, reviews and social media to learn about products and services, influencer marketing has become a much bigger factor to consider.
It is important to get a good understanding of exactly how to activate these influential advocates.
Some of the suggestions include:
- Coupons and discount codes
- Branded blog posts
- Social media takeovers
How are you partnering with influencers, PR Daily readers? See the full list of strategies below.
Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on his Knowledge Enthusiast blog.