YouTube is the No. 1 online video site—and an increasingly popular social media site as well.
That means it shouldn’t be ignored by communicators looking to make a splash or stretch limited resources.
This infographic from Hootsuite shares telling numbers to help you determine whether YouTube is a viable option for your next campaign.
Key insights include:
- Around 80% of 15- to 25-year-olds in the U.S. frequent YouTube.
- About 70% of what people watch is determined by the platform’s algorithm.
- YouTube is the second-most-preferred app for watching video on TV screens.
To learn all about how YouTube can have an impact for your organization, read the full infographic.