Sleek, stylish, eye-catching design can turn a milquetoast content factory into a bustling, moneymaking avocado toast operation.
The design team at Venngage is here to help you shake the dust and rust off that musty design scheme of yours with eight hot visual trends for 2020. Popular schemes and themes to watch for:
- Muted color palettes. Perhaps we flew too high on the wings of chartreuse and fuchsia last year. Before you rebrand your logos and collateral in eye-burning magenta, take note of Venngage’s guidance that “designers are stepping back from the vivid and bold color trends of last year” in favor of more “muted” colors.
Welcome back, brown! How do you do, falu, smaragdine and coquelicot?
- Abstract and dreamy illustrations. “Simple” illustrations won’t sufficiently attract eyeballs in 2020, according to the piece. “Abstract” and “dreamy” illustrations are in. If you’re looking for some creative inspiration, check out Etsy, or peruse a slew of available tools that can elevate your design efforts.
- Minimalist landing pages. Barebones pages are hot right now—though it’s about more than mere aesthetics. According to Venngage, “More brands are taking a minimalist approach to their homepages to achieve better load times and compatibility with mobile devices.”
Strip out clutter and clunky graphics to create streamlined, SEO-friendly landing pages.
- Genuine and neutral stock photos. Last year, we lamented the demise of classic stock photos such as “nun discovering the joys of the ocean” and “two crash test dummies in a forbidden romance.” That still applies for 2020, as there’s strong trend toward “muted landscapes, genuine portraits and neutral stock photos.”
You can probably also scrap the pics of employees jumping together or the one where everyone’s hands are on top of each other.
What other design trends are hot heading into 2020? Read the rest of the infographic to find out.