Infographic: A guide for influencer marketing success

Targeting audiences with the right social media celebrity is paying off for organizations and savvy marketers are taking note. See these insights for courting these figures.

Influencer marketing is no longer the new kid on the block.

The popularity and success of this marketing tactic has grown tremendously over the past few years and shows no sign of slowing down.

Partnering with the right social media personality can help build brand awareness for your organization and boost your bottom line—but it takes careful planning and money.

It’s essential to identify your target audience and overall goals when developing a successful influencer campaign. Establishing these crucial pieces of the puzzle will help you decide the best influencer to target and which platforms you should invest in.

An infographic from Market Inspector offers tips for setting your organization up for influencer success, covering influencer marketing’s benefits, trends that are shaping the industry, how to budget your influencer dollars and keys for developing a winning influencer campaign.

Some key findings and predictions include:

  • 2017 saw 63 percent of brand managers increasing influencer marketing budgets.
  • Up to 25 percent of an organization’s marketing budget should be spent on trustworthy influencers.
  • Instagram will be the social media platform of choice for marketers looking to invest their influencer dollars.

See the infographic below for a glimpse into the future of influencer marketing and advice on how to successfully build your organication’s campaign:

Infographic by Market Inspector


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