Infographic: How branding influences purchase intent

What parts of your brand identity help persuade consumers to choose your product or service? This chart breaks it all down.

Three out of five shoppers (59%) prefer to buy new products from a familiar brand.

That’s a significant advantage for companies that have name recognition in the marketplace. However, not all aspects of your brand are equally important.

This infographic from Invesp offers tips on what part(s) of your brand to invest in to influence the purchase choices consumers make every day.

Key attributes include:

  • Trustworthiness
  • Creativeness
  • Intelligence
  • Authenticity

To learn which attributes are the most important for your organization, along with other benchmarks to assess your efforts, read the full infographic.


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