Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign.
According to this infographic from Review 42, only one in five marketers say they know the best way to run a content marketing campaign.
High-quality content is a part of all marketing efforts, whether you are working on SEO, PPC or social media efforts.
The infographic lists primary ways to improve your content:
- Target your audience with data from the sales team, website analytics, social media listening and more.
- Have a documented strategy for creating and sharing content.
- Include visuals; posts with striking images get 94% more visits and engagements.
To learn more about how to improve your content strategy and get more engagement from your audience, consult the full infographic.