Infographic: How to get your message out on TikTok

The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics.

Many brand managers have taken to TikTok to court new audiences with short, funny videos.

One organization jumping on the bandwagon: the NFL.

So, why has TikTok taken off when Vine has been relegated to the dustbin of history? Perhaps we will never know—but marketers must know whether the platform is a good fit for their organization.

This infographic from Oberlo offers some insights for marketers looking to use the platform to reach younger demographics.

Top insights include:

  • Some 41% of users are between the ages of 16 and 24.
  • The app has 500 million active users worldwide.
  • The average user spends 52 minutes a day on the app.

To learn more about what TikTok can offer your organization, read the full infographic.

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