Infographic: How to reach each generation on social media

Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.

Ragan Insider Content

As a communications professional, you keep up with industry trends and research.

If you read too much, though, it’s easy to get overwhelmed:

“Get on Instagram!”

“Pinterest is the best way to boost sales!”

“If your organization isn’t on Snapchat yet, what are you waiting for?”

All the “advice” floating around is enough to make your head spin. In which social network should you be investing?

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