Infographic: How users are watching videos

A new study from Promo analyzes how consumers are watching videos online. Consider these insights before releasing your next video campaign.

Facebook is making considerable inroads into YouTube’s video market share.

According to a new study from Promo by Slidely, a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. Forty-seven percent of people watch video on Facebook, compared with YouTube’s 41 percent.

The highlights of the study have been compiled into this handy infographic so video creators and marketing directors can optimize their video strategy.

Important insights include:

  • Facebook is an important channel, generating over 8 billion video hits per day.
  • Thirty-two percent of people report watching two to five videos per day.
  • Thirty-two percent of watchers prefer voice-over only, versus 20 percent who only want subtitles.

To learn more about how to perfect your video offerings and expand your audience, see the full infographic below.

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