Think of it as the Kraken, a legendary sea creature likened to a giant squid.
If you can tame the monster and use it to your advantage, its powerful tentacles of blogs, newsletters, social media, videos, graphics, photos, micro-sites, native ads and events can help you wreak havoc in the best way possible.
The question is: Which way is the gangly beast heading?
An infographic from Point Visible, which analyzes 2017 content marketing trends, can steer you in the right direction. The infographic is chock full of statistics that shed light on which media marketers are relying more on to get their messaging out (congrats, video), and which are falling by the wayside (sorry, print).