Infographic: Tips for more purposeful, effective blogging

Don’t abandon your content stream just yet. Write (and edit) with your audience in mind, use compelling images, and post at strategic times of the week.

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps.

With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape.

Here are ideas, insights and statistics to turn your overlooked outpost into a happening hotspot:

Why

  • Seventy-seven percent of internet users read blogs.
  • Internet users in the U.S. spend triple the amount of time on blogs as on email.
  • Companies that blog receive 97 percent more links to their website.
  • Eighty-six percent of B2B companies are blogging.
  • Half of the top 200 Fortune 500 companies have a corporate blog.
  • Companies that blog generate 55 percent more website visitors.
  • Seventy percent of consumers learn about a company through articles rather than ads.
  • People read around 10 blog posts per day, but many read each post for 15 seconds or less.
  • Forty-five percent of marketers say blogging is the most important component of their content strategy.

How

  • Headlines from eight to 12 words get the most shares on Twitter.
  • According to the infographic, the ideal blog post title is 60 characters.
  • Use H2 tags for sub-headers—not H1 tags.
  • Blog posts with images get 94 percent more views than text-only articles.
  • Use one image for every 350 words.
  • Pay special attention to spicy headlines and alluring leads that draw people into your post.
  • Provide a clear, concise call to action.
  • Longer, more in-depth posts can boost SEO and shares, but focus on quality over word count.
  • Mondays are often the best day to post, and most blogs get much more traffic in the morning.
  • Always have someone edit your work, and check analytics regularly to determine which posts are resonating.
  • Ask your audience for ideas about the sorts of content they’d like to see.

Reviving a blog is a slog, but it’s well worth the effort. Review the infographic below for guidance on achieving blogging success.

november-17-2017-infographic-blogging

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