Infographic: Tips for optimizing your nonprofit website

Online tools can help you raise funds and drive traffic to a landing page that solicits donations, but you must design your site to funnel that traffic in the right direction.

For communicators looking to raise money for a cause, a well-designed website can make all the difference.

How can you make sure your web traffic goes where you want it to: a landing page where visitors can donate?

This infographic from Elevation Web offers tips for developing a bespoke landing page that will boost your fundraising.

Tips include:

  • Share how the money will be used, because 63% of donors want that information.
  • Make sure your page is optimized for mobile. 
  • Integrate social media sharing so your biggest fans can help spread the word.

To learn more about how to optimize your nonprofit website to get more donations coming in, read the full infographic.

COMMENT

One Response to “Infographic: Tips for optimizing your nonprofit website”

    Ronald N. Levy says:

    If you get patients to send donors a “thank you for helping to save my life” letter, you may be surprised or even amazed at the additional donations you bring in.

    Putting such letters on your website may bring donations from many potential donors who’ve been indecisive but are moved to action at seeing what a donation can accomplish. Human lives save, lives that continue instead of ending.

    After successful surgery, family members in the waiting room hug the surgeon because they know who that is, but not the anesthetist whose name they may have never even heard. It can be that way with donations. When a major donor knows WHO may be alive thanks to the donation, it’s like the family knowing who did the surgery.

    Generating letters of gratitude is easy because most of us are not just willing
    but delighted to thank those who help save our lives.

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