Infographic: Tips for pitching around COVID-19

The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips.

COVID-19 is dominating the news cycle around the world like nothing we have seen in recent memory.

Communications professionals don’t have the luxury of sitting on the sidelines waiting until everything blows over. By finding authentic, meaningful ways to tie brands to the coronavirus narrative, communications professionals will indeed prove extremely valuable for companies looking to grow brand awareness, build trust and drive positive business outcomes — even during these challenging times.

Here are some story archetypes you may consider using in those efforts:

Dave Manzer is president of Swyft.

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