Worried about number crunchers coming for your content marketing budget?
As the world economy faces a severe downturn from the COVID-19 crisis, PR pros and communicators will have to defend their value. The good news? They have a really good case to make.
This infographic from Hero’s Journey offers eight ways to justify your content marketing budget.
Top arguments include:
- Kellogg’s big win over Post during the Great Depression due to content investment.
- Conversion rates still offer big returns over paid search ads and other channels.
- You have less competition: With others scaling back efforts, you have a clearer path.
To see all the arguments, read the full infographic.