Infographic: What is the ideal blog post length?

Writing for different audiences and purposes changes how many words belong in your copy. This guide offers insight into how to craft the best content for your goals.

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It can be tricky trying to decide how long to make your blog post.

If it’s too long, people might not take time to read it. However, a piece that’s too short can be just as detrimental.

To help your decision-making process, it’s important to identify the purpose of your post. Is your goal to generate social media shares? Would you like to receive more comments? Is it important that you rank highly on Google?

These are important questions to ask when crafting your prose.

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