Your social media posts must demand a response.
If users are finding your message, but aren’t following through with a purchase or deeper examination of your product or service, your approach is a big waste of money. That’s why your call to action (CTA) is a crucial part of your online messaging.
It covers basic actions that many organizations target:
- Learn more. You want a reader to download a white paper or take a closer look at your website. Words like “explore,” “discover,” and “see” are helpful.
- You want the reader to boost your message with a retweet or a share. Phrases such as, “Tell your friends…” are a good place to start.
- Give feedback. You want to hear from your audience. Try asking users to share their story with a hashtag.
Every social media post you make should have a specific purpose. Start getting the response you want by choosing the right call to action.
To see the full list, consult the infographic.