Infographics as press releases: 3 beautiful examples
Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.
• Survey results that may be cumbersome in a lengthy text format; • Statistical data that can lose the fleeting interest of a reader; • Comparison research that will have a more a dramatic effect with visuals; • Messages targeted to multilingual audiences (images are a universal language, right?); • Any other information that just isn’t sexy without graphical elements.
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