It makes a bigger difference than you might think in sports and business alike.
Every sports franchise—like every company—has a distinct communication culture. Some, like the New England Patriots, keep a tight lid on everything: Less is more; no distractions.
This flows from Bill Belichick, their press conference loathing, internet averse head coach, who institutes a severe social media policy for his players. The day you see a Patriots player pop off to a reporter or post something inappropriate online is the day you’ll see him empty his locker.