Marketers should be preparing for Valentine’s Day—and not just with roses, chocolates or candy hearts.
According to the National Retail Federation, the “Hallmark holiday” generates more than $17 billion for retail businesses, second only to Christmas.
If you don’t have a campaign planned, don’t run for the hills. Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion:
- When targeting last-minute shoppers, present a speedy solution. Offer do-it-yourself gift ideas using your products, or complimentary expedited shipping.
- Solicit interaction online by creating a “Timeline Contest” on Facebook. Offer a gift card or “prize pack” in exchange for “liking” your post, leaving a comment or posting a photo on your organization’s page.
- Launch a Valentine’s Day-themed discount code or coupon that customers can use when buying your products.
Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns. Here are some highlights:
- Don’t shy away from holiday-themed language. Your audience is probably looking for phrases such as “Sweet-talk your valentine,” or “Share the love.”
- Create a digital Valentine’s Day card that customers can share online.
- Ask your social media followers to finish a love-themed sentence. For example, post “The best love song is _____.” Let your customers fill in the blank.
- Ask fans to write love letters to your brand. Share the best letters on various platforms.
- Create a Valentine’s Day-themed hashtag that encourages audience participation. One trending now is: #rejectedcandyhearts.
If your organization isn’t creating a holiday promotion or campaign, your brand marketers should monitor social media to see how your audience is celebrating. RELATED: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards.