Last-minute marketing tips for Valentine’s Day

If you’re running behind in launching your love-themed marketing campaign, don’t go home with a broken heart. One PR pro offers a few eleventh-hour strategies that you’ll adore.

Ragan Insider Content

Marketers should be preparing for Valentine’s Day—and not just with roses, chocolates or candy hearts.

According to the National Retail Federation, the “Hallmark holiday” generates more than $17 billion for retail businesses, second only to Christmas.

If you don’t have a campaign planned, don’t run for the hills. Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion:

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