Last-minute marketing tips for Valentine’s Day

If you’re running behind in launching your love-themed marketing campaign, don’t go home with a broken heart. One PR pro offers a few eleventh-hour strategies that you’ll adore.

Marketers should be preparing for Valentine’s Day—and not just with roses, chocolates or candy hearts.

According to the National Retail Federation, the “Hallmark holiday” generates more than $17 billion for retail businesses, second only to Christmas.

If you don’t have a campaign planned, don’t run for the hills. Writer Mike Gingerich offers a few ideas on how marketers can use social media to quickly roll out a holiday promotion:

  • When targeting last-minute shoppers, present a speedy solution. Offer do-it-yourself gift ideas using your products, or complimentary expedited shipping.
  • Solicit interaction online by creating a “Timeline Contest” on Facebook. Offer a gift card or “prize pack” in exchange for “liking” your post, leaving a comment or posting a photo on your organization’s page.
  • Launch a Valentine’s Day-themed discount code or coupon that customers can use when buying your products.

Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns. Here are some highlights:

  • Don’t shy away from holiday-themed language. Your audience is probably looking for phrases such as “Sweet-talk your valentine,” or “Share the love.”
  • Create a digital Valentine’s Day card that customers can share online.
  • Ask your social media followers to finish a love-themed sentence. For example, post “The best love song is _____.” Let your customers fill in the blank.
  • Ask fans to write love letters to your brand. Share the best letters on various platforms.
  • Create a Valentine’s Day-themed hashtag that encourages audience participation. One trending now is: #rejectedcandyhearts.

If your organization isn’t creating a holiday promotion or campaign, your brand marketers should monitor social media to see how your audience is celebrating. RELATED: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards.

William Comcowich is the chief marketing officer of CyberAlert, a media monitoring and measurement service. A version of this article originally appeared on the CyberAlert blog. (Image via)


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