Making the most of your celebrity marketing campaign
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
Social media has drastically changed celebrity marketing.
A new type of celebrity has emerged, and its definition has expanded and evolved. In the past, a celebrity was often a famous actor, singer, musician or athlete. Now, there are many other types of stars and influential social media users. Many of them boast millions of followers in their niche.
Though many brands still prefer to partner with traditional celebrities to act as brand ambassadors, social media stars are closing that gap.
A recent report from Econsultancy and Celebrity Intelligence states that although 39 percent of agencies use film actors in their strategies, roughly 45 percent said social media stars were becoming more relevant.
More and more marketers are choosing to work with online “influencers,” the survey shows. Almost three-quarters of agencies in the report said they already work with celebrities, and another 12 percent plan to run celebrity endorsements within the next year.
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