Results for Articles:
Enter the 2017 Digital PR & Social Media Awards. Share the podcasts, websites and social media campaigns that amassed a huge following for your brand. Submit by Feb. 17 to save $50 on each category entry.
1/20/2017 2:53:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
We’ve extended the deadline for the Ace Awards! Garner credit for yourself, your team or your agency based on your impressive PR and marketing work. Enter by Jan. 31.
1/20/2017 2:45:00 PM
Learn to use Skype for Business and video platforms to enhance your digital messaging strategy.
1/18/2017 2:53:00 PM
Like the cobbler's unshod children, our messages about our messaging might be getting short shrift. 2017 should be the year we not only promote our organizations, but ourselves.
1/18/2017 2:48:00 PM
This week, readers were interested in a lawsuit alleging Chipotle used a photo without permission, how to reach generations on social media platforms, phrases smart people don't say and more.
1/16/2017 2:49:07 PM
Prove that you’re the star of your social media team, nominate your agency for its impressive reputation, or celebrate your in-house team for their accomplishments. Enter the Ace Awards by Jan. 11.
1/11/2017 2:52:00 PM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
1/4/2017 2:49:27 PM
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
11/16/2016 2:46:55 PM
The social media company has taken significant flack over a new marketing tool. Here’s how execs responded as well as insight from Mark Zuckerberg about news-related content.
11/15/2016 2:54:43 PM
The company said the item, sold by a third party, was ‘appalling’ and ‘unacceptable.’
10/28/2016 1:45:47 PM
Some question the United Nation’s appointment of Wonder Woman to represent its gender equality campaign. Here’s what led to a petition and protest—along with the UN’s response.
10/27/2016 1:48:08 PM
Marketing managers are familiar with the importance brand loyalty. Across the pond, here’s how consumers fought back against increasing the cost of a popular product.
10/19/2016 1:46:11 PM
When a firestorm hits your organization or client, communicators can negate further damage by working with marketing and advertising teams to pause campaigns.
10/18/2016 1:51:11 PM
Ronald McDonald’s role in the fast-food company’s marketing efforts will be less significant in the coming months—or at least until clown sightings diminish. Here’s why.
10/13/2016 1:54:59 PM