Results for Articles:
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
4/25/2017 1:52:00 PM
As support for legalization grows, so do promotional, media relations and ‘influencer’ campaign opportunities. Communicators of all stripes can take a page from this playbook.
4/21/2017 1:52:00 PM
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
4/20/2017 1:52:00 PM
Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
4/18/2017 1:52:00 PM
Email is a powerful tool, but it can crush your chances at building relationships if you’re not careful. Check out these pet peeves from a PR pro.
4/12/2017 1:52:00 PM
With the rise of social media marketing, the demand for video content and the call for analytics to drive campaigns, communicators must expand their skills and refine their efforts. Here’s how.
4/10/2017 1:49:00 PM
From leadership conversations to episodes about work culture and entrepreneurial ventures, communicators of all stripes can expand their knowledge with these shows.
4/7/2017 1:54:00 PM
Do you have a mammoth campaign or organizational goal that devours your time and resources? Consider these guidelines for avoiding incessant updates and other revisions.
4/6/2017 1:51:00 PM
If you aren’t getting the results you want or can’t explain the worth of your efforts, it might be time to adjust your strategy.
4/5/2017 1:52:00 PM
Avoid video ‘click-aways.’ Here’s how to capture—and keep—viewer attention.
4/3/2017 1:51:00 PM
When a crisis hits, ‘virtue ethics’ that have been previously touted by brand managers can stem criticism and help repair an organization’s reputation.
3/30/2017 1:52:00 PM
Great content can build trust among consumers, win you favor with Google’s search rankings and more. Here’s what you should know about adjusting your content marketing strategy.
3/29/2017 1:52:00 PM
Even if your pitch gets ignored altogether, copping a snippy attitude won’t benefit you in either the short or long term. Reconsider your approach with these guidelines.
3/28/2017 1:52:00 PM
A PR pro shares her passion for her favorite Broadway show and imparts its wisdom to PR colleagues.
3/27/2017 1:51:00 PM
Would you prefer working alongside other communicators in a firm instead of pursing an in-house career as a corporate communicator? Carve out your path with these tips.
3/24/2017 1:45:00 PM