10 overlooked sources for B2B leads
Marketers always worry that the well of new contacts will run dry. Here are some neglected resources to keep your sales pipeline flowing.
Sales are the lifeblood for any B2B business, and to acquire sales, you must first generate leads.
With a B2C model, it’s far easier to convert cold traffic into paying customers. With B2B, a sales cycle is longer, since 94 percent of B2B buyers conduct some sort of research before buying. For this reason, lead generation requires tactical skills and plenty of sales finesse. When you consider that acquiring high quality leads is the biggest challenge for 61 percent of B2B marketers, it’s no surprise that freelancers who specialize in lead generation are in constant demand.
While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box.
Here are 10 unexpected lead sources for B2B marketers:
1. Quora
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