10 terrific Facebook features that marketers might be overlooking
Promoting your organization on the social network might seem overwhelming, but these tools and plug-ins can ease the process and extend your brand’s reach.
Which of the following are you using?
1. Groups
Until I became a parent, I never realized how often people used Facebook Groups. The groups themselves (at least in my circles) are unspectacular, but the organization behind them is awesome.
Facebook Groups could host collaborative workgroups or committees with easy setup, with no fees and even with a mobile app. Group inclusion can be open, closed or private, making this a versatile and potential useful feature for businesses.
2. Events
Facebook Events got an overhaul late in 2015. Much like the super useful and mysteriously discontinued Google Plus Events feature, Facebook Events enables you to invite a large group of users and share event information with them.
It also enables you to make Facebook a hub for the event in real time (via check-ins, posts and photos) and an archive of the event after the fact.
3. Places
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