By now, most PR and marketing professionals understand that content is on the rise, and keeping a blog is a necessity for keeping your audience informed and engaged.
Although earned media
is great, there is serious value in optimizing and expanding a brand’s owned
channels, as well.
With 67 percent of marketers creating blogs last year, it’s important to look at the types of content you’re hoping your readers will consume.
Just as important as a balanced diet, the content you produce on a blog must offer variety and value.
While 82 percent of marketers who blog daily see improved ROI, how do you keep readers interested in your blog?
[RELATED: Get advanced brand journalism tips from Mark Ragan and Jim Ylisela!]
has created a visual “diet” to help you figure out the best content mix for engaging your content consumers.
Are you setting a content diet for your blog or for a client’s? Tell us below in the comments.
Kelsey Cox is the director of communications at Column Five Media,
a creative agency that specializes in infographic design, data
visualization, and social PR. Column Five is based out of Newport Beach,
Calif. Contact her at firstname.lastname@example.org.