In the internet’s not-so-distant past, search engine optimization was far
less the science it is today.
Someone who knew what they were doing could game the system by publishing
the right thing at the right moment. For journalists, SEO meant that it no
longer mattered as much anymore who was first to report something—what
mattered instead was whose website was optimized correctly for search
Fast forward to today, and artificial intelligence is starting to change
the game again. Now we’re in a place where most digital publishers have the
same SEO knowledge (or access to it). However, with Google and other search
engines constantly refining and shifting their approach to giving people
the best resources to satisfy their searches, we all have to keep up on the
basic tenets of SEO and the way that they’re constantly shifting.
Earn recognition and accolades for your PR and internalcommunications efforts.]
By infusing artificial intelligence into the equation, we’re starting to
see that publishers who game the system are starting to be punished and
suppressed for their actions.
As search engines get smarter, brand managers must match that intelligence
while remaining honest and true to their causes. Consistency across
properties—websites, social platforms and mobile devices—will help brand
managers succeed with their SEO strategies.
As always, strong content will win the day. Offer value to your audience
and you will be rewarded. To do that, heed the basics—75 of them, to be
Capsicum Mediaworks infographic, you’ll find 75 up-to-date and thoroughly useful SEO tips that PR and
marketing pros should apply to their websites and content: