In what is likely a first for the fast-food industry, Burger King is
offering an adult-themed Valentine’s Day meal at its restaurants in Israel.
Everyone knows that kids meals at fast food joints come with a toy. So does
BK’s latest offering, but there’s a twist: The toy in this meal is kinky.
The Adults Meal is available to customers 18 and older, and it comes with
two Whoppers, two orders of fries, two beers and one “romantic adult toy.”
The promo is the brainchild of Leo Burnett Israel, which produced this
From the video, it appears that the options are a silky sleep mask, a
feather duster or a claw apparatus that I can only assume is used to help
romantic partners check each other for head lice.
Either way, if you find yourself in Israel and feeling puckish, please buy
one, tweet about it and post a link in the comments below.
Join us on Valentine's Day and Create Amazing Video on a Shoestring
The promo is already gaining attention on social media, and Twitter users
have mixed opinions:
What do you think, PR Daily readers? Is the marketing gambit
ridiculous, or innovative?