No matter how competitive you are, a little rivalry can help PR and
marketing pros thrive.
Consider Uber and Lyft, two companies that offer the exact same product: a
The ride-sharing services have taken very different approaches to
competition, and tend to view one another through very different lenses.
If you’ve paid much attention to the news, you know that Uber’s chief
executive, Travis Kalanick,
sees Lyft as a nemesis to be crushed. Lyft, takes a softer view of its industry-leading competitor and uses the
relationship as a way to differentiate itself as the kinder, gentler
Learn the latest internal and external best practices to execute
strategies from conception to completion.]
Why do I bring this up? Because most of us could use a reminder that
competition is a good thing. It exists to make us better.
An increase in competition can help you:
1. Differentiate your brand.
2. Boost your customer service.
3. Spur your business to innovation.
4. Identify your business strengths and weaknesses.
5. Gain industry insight.
6. Help you take advantage of industry trends.
7. Prepare your business for the future.
8. Prioritize customer needs.
For more on the ways that competition can help you and your organization,
check out the infographic below from Business Coaches Sydney: