Ad man quits in wake of Oreo’s Super Bowl success

(If not, catch up.)

That bit of real-time marketing sparked a massive push for brands everywhere to capitalize on those types of marketing opportunities—for better or (quite often) worse.

Now one ad man is claiming that he’s quitting the business, in part because Oreo’s “Dunk in the Dark” cleaned up at the Cannes Lions awards—advertising’s highest honor.

In June, Andrew Teman, at the time a vice president of experience planning at Hill Holliday, tweeted the following:

If that Oreo tweet wins a Cannes Lion, I am going to quit advertising and the internet.

— Andrew Teman (@andrewteman) June 14, 2013

Now, Teman is making good on that promise. Sort of.