Consumer-generated ad No. 1 among Super Bowl spots
For the third time in Super Bowl history, a Doritos spot that was created by a consumer topped USA Today‘s Ad Meter.
This year, the Doritos’ commercial “Man’s Best Friend” took the top spot. It’s creator, Jonathan Friedman, gets $1 million from Doritos for the accomplishment. It cost him $20 (to buy dog treats). Here’s the ad:
The 2012 Super Bowl marks the sixth year Doritos has done its Crash The Super Bowl contest, in which it invites consumers to submit ads; it’s the third year one of the contest finalists has topped the USA Today Ad Meter, a ranking of Super Bowl ads based on the reactions of a panel of viewers.
Another consumer-generated Doritos spot, “Slingbaby,” ranked fourth on the Ad Meter and took the No. 1 spot on the Ace Metrix list of Super Bowl ads, edging out M&M’s “Just My Shell.” Ace bases its scores on a panel of 500 consumers who watch the ads and rank them based on effectiveness.
Here’s the “Slingbaby” spot:
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