Bloggers of the world, rejoice. Your long search for decent images to accompany your posts may be over, because Getty Images has made some of its images—not all, but a good many—available to post for free.
But be warned: If you run a corporate blog or do content marketing, and don’t want to pay for photo licenses, you may still have to look for photos elsewhere.
Getty unveiled its new “Embed Images
” tool Wednesday, and it works a lot like embedding a YouTube video. Bloggers copy a few lines of code from Getty’s website and paste it into their posts. They’ll be able to choose from nearly 13 million images, according to a search of Getty’s available, embeddable images. The photos can also be shared on Twitter and other social media sites.
make it very clear that embeds can’t be used “for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship.”
That language seems to preclude their use in content marketing, though the line is a little fuzzy. Would embedding an image in a corporate blog post about a topic related to something a company does, but not necessarily promoting the company, be considered “sponsorship”? That’s something Getty will likely have to address.
According to Mashable
, the big benefit to Getty in this proposition is advertising. The embeds enable the company to gather user information and direct users to ads within the embeddable frame. It also gives the company more control over its photos.
[RELATED: Get advanced brand journalism tips from Mark Ragan and Jim Ylisela!]
“If the company removes an image from its collection, the same image will disappear from every site that embedded it,” Mashable’s article states.
As it is now, photos grabbed from Google image searches stay on blogs indefinitely.