Chicken-wing purveyor and attractive-female employer Hooters has apparently sent its mascot to the gym.
The iconic owl logo, largely unchanged in the restaurant’s 30-year existence, has received an upgrade. Atlanta design firm Sky Design gave the bird a sleek new look. From Creative Bloq
As part of the design process, different owl designs were presented to 300 consumers, and the one chosen was preferred roughly nine to one over the old design. Over the next few months the logo will be rolled out across the brand, appearing on waitress uniforms, menus and, eventually signage.
The move is part of a larger rebranding for the restaurant, which includes upgrades to the food choices and restaurants themselves. The original Hooters owl, or “Hootie,” as he’s called, was traced out of a dictionary.
Brand devotees will be happy to hear the logo’s double entendre remains intact, according to USA Today
. “The (visual) double entendre remains in place," Dave Henninger, Hooters chief marketing officer, told the paper.
Other big food brands, such as Wendy’s and Starbucks, have also recently streamlined their logos. It seems to be a trend.
[RELATED: Hear powerful case studies from The Coca-Cola Company, Walmart and Whole Foods Market in October at Microsoft's HQ.]
’s article also introduced me to a new term, “breastaurants,” which is used to refer to Hooters and restaurants of its ilk, such as Twin Peaks and Tilted Kilt.