Do you remember those TV shows that we all used to watch religiously decades ago?
If you tried to watch many of those shows now, you would probably wonder what exactly you found so fascinating.
When I was a kid, I used to love “Full House.” I would come home from school and watch it every day. I would often even watch reruns in the morning as I ate my cereal.
Not long ago, I saw the show listed in my digital TV listings and decided to take a trip back in time. Let’s just say that I could only stomach about five minutes before I had to change the channel. I was left wondering what led me to love that show then and why did it not age well.
There are many shows like that; you could probably name a bunch. However, there are still some classics that have aged nicely.
Take, for example, “The Cosby Show
Did you know that producers strategically ensured that nothing
time-sensitive was mentioned on the show? That’s right—“The Cosby Show” (unlike most television shows today) was created intentionally to stand the test of time.
Static content—the content on your website
that is permanent information to tell visitors about what you do—should be created with this same frame of mind.
Below are some key lessons that we can all learn from “The Cosby Show” to apply to the strategic content on our website.
Static content should be timeless
When creating static content for your website, make sure that you are not writing about time-sensitive matters.
For example, if you have a real estate website, then your static content (that is, not your blog) should not be focused on news updates and trending topics. Instead, this information should be focused on tips for those buying or selling a home and other information that does not change over the years—or even decades.
Static content should be of high quality
“The Cosby Show” has such a great reputation not just because it avoided of time-sensitive topics, but also just because it was really good.
Many businesses treat website content carelessly. Instead of hiring a professional to intentionally craft the content
, many opt to do it themselves, and the lack of quality is evident. With all information on your website, including your blog, high quality is essential.
Static content should be entertaining
Finally, one thing that we can all learn from Dr. Huxtable and his family is the importance of being entertaining.
Never be afraid to make your readers laugh or show that you’re human. Professionalism is great, but adding comic relief and relating to your readers—through personal stories—can go a long way toward helping your content stand the test of time.
What are you doing to ensure that the static content on your website is timeless?
Nicole Beachum is the founder of Epik Consulting, where she helps businesses communicate more effectively, grow their bottom line, and build stronger relationships using tailored integrated communications strategies.