Results for Articles:
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/23/2017 2:59:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM
Consumers of different generations consume social media content in vastly different ways. Consider these facts when crafting your posts.
1/9/2017 2:48:18 PM
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
1/6/2017 2:52:36 PM
Brand managers who take advantage of customer service bots, native advertising, location-based SEO and more can get ahead of their competitors. Learn more below.
1/4/2017 2:52:20 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.
12/22/2016 2:51:04 PM
The marketing world can be pricey. Analytics, email automation and costly campaigns can leave you pinching pennies by the fourth quarter. Here are a few ways to get around that.
12/19/2016 2:47:08 PM
Public relations is a challenging profession. Here are examples of how to turn a misstep into motivation.
12/16/2016 2:48:58 PM
The recent addition to the science-fiction series follows Rebel Alliance fighters as they look to thwart Imperial forces. Here’s what communicators can glean from the battle.
12/15/2016 2:49:46 PM