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Here are several of the hottest trends for business-to-business PR and marketing pros. Use this infographic as a guide to effectively craft and share engaging content.
2/14/2017 2:49:00 PM
Boost your digital marketing efforts with these tools and tips that can help you analyze and understand how your audiences interact with the articles, videos and images you create.
2/10/2017 2:49:00 PM
We've been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people's and organizations' success.
2/9/2017 2:51:00 PM
If you’re thinking of harnessing the power of social media power users in your next campaign, these steps can help.
2/7/2017 2:51:00 PM
These influential social media folks can give brand managers insights as well as a campaign boost, through partnerships and other projects.
1/31/2017 2:52:00 PM
Although brands, content and audiences vary, these tactics can help social media managers make the most of the text they post on the hugely popular visual platform.
1/30/2017 2:48:00 PM
The strategy can reach consumers you normally wouldn’t and give you face time to demonstrate how your product or service can benefit them. Here’s how you can take advantage of it.
1/27/2017 2:49:05 PM
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
1/26/2017 2:51:06 PM
Follow this advice to eliminate these common blunders, which could be turning off your next potential employer, and instead make your CV sparkle.
1/25/2017 2:51:00 PM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 2:49:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM