Results for Articles:
Rethink how you measure the success of your PR campaigns—join us in Miami for the PR Measurement Conference.
1/16/2017 2:55:00 PM
There’s still time to enter the 2016 Visual & Infographics Awards. Share the designs that went viral, spoke for social causes, and inspired employees. Extended deadline: Jan. 18.
1/13/2017 2:52:00 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM
Many entrepreneurs and small-business owners strike out on their own and do their own communications. Though you can, make sure you don’t commit these errors.
1/9/2017 2:52:11 PM
What are your peers planning for the coming months? Techniques, tools and tactics abound as the industry continues to evolve.
1/9/2017 2:45:09 PM
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
1/6/2017 2:52:36 PM
You should be measuring your success throughout the year—not a month before it ends. Here’s why.
1/5/2017 2:51:54 PM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
1/4/2017 2:49:27 PM
Don’t have time to attend conferences? Sharpen your skills with Ragan Training!
1/4/2017 2:46:50 PM
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
12/28/2016 2:58:24 PM
Communicators can post short pitches accompanied by images hoping to attract journalists' attention. When a reporter swipes right, a messaging feature appears.
12/28/2016 2:57:25 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
12/28/2016 2:47:03 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
Many entrepreneurs don’t immediately want to invest in public relations. Some fear it’s costly or unnecessary. One pro advises helping clients change that mindset. Here’s why—and how.
12/22/2016 2:47:18 PM