Results for Articles:
By embodying traits from Dorothy, Blanche, Sophia and Rose, communicators can increase their networks and sharpen their industry skills.
2/13/2017 2:52:11 PM
Successful digital marketing takes loyalty, innovation, content marketing skills, adapting to changing trends and more.
2/8/2017 2:52:00 PM
From the rise of messaging apps such as Snapchat and Facebook Messenger to paying for online posts, here’s what PR and marketing pros should embrace this year.
2/8/2017 2:45:00 PM
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.
2/6/2017 2:51:00 PM
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
2/2/2017 2:51:00 PM
PR pros often churn out high-quality articles and visuals, but how do you know they’re attracting consumers and boosting the bottom line?
2/1/2017 2:52:00 PM
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
1/27/2017 2:53:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
8/8/2016 1:46:19 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
6/29/2016 1:49:40 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
3/23/2016 1:51:15 PM