Every marketer needs an assistant: someone who can handle the groundwork of reaching new customers while you concentrate on the big tasks like telling your story.
If your business isn’t big enough to hire that person yet, technology is here to help. There’s a range of software assistants out there that can automate, help with, and even guide you through every aspect of your marketing.
Here are some of the most useful:
1. Social media assistants
Developing and maintaining a strong social media presence can seem an overwhelming task. But don’t worry. There are solutions out there to help you make the most of your business’ social presence and increase your ROI. For example, Vocus provides a suite of easy Facebook apps
to fuel your brand page, ranging from sweepstakes, coupons, contests, and promotions, to video and viral downloads.
For Twitter, sites like Hootsuite
make it easy to schedule, post, and monitor multiple accounts at the same time. Did you know the optimal time to tweet
might be over the weekend? These tools let you schedule tweets in advance so you can focus on other areas of your marketing, knowing that your social channels will stay up to date.
2. Time management assistants
If your business bills hourly, it’s vital to know where you’re allocating your time. Even if that’s not the case, you should know how much time you’re spending on social media versus other marketing tasks, for example. This will help you determine which activities are producing the biggest return. Tools like TraxTime
, and timeEdition
are easy and affordable time-management apps that can help you to be more productive.
3. Email assistants
Email marketing campaigns can seem daunting. As well as making sure your email stands out above the clutter, you need to add value for your business and your customers. There are several software products that can make email marketing pain-free, including iContact
, which takes the work out of designing and delivering newsletters and email campaigns. It also incorporates social media components to help you reach more customers in more places.
4. Analytics assistants:
Measuring the results of your efforts is essential to building an effective marketing strategy and for getting the most out of your campaigns. Google Analytics
provides an easy, free platform that can help you digest some of that data—such as how people found your site, how they interacted with your site, and how you can make your site better.
The Vocus Marketing Suite
gives you an integrated analytics dashboard to track your social media results alongside measurements like Google Analytics. Meanwhile, PRWeb provides analytics
about who opened, read, or shared your last news release.
Stacey Acevero is the social media manager for Vocus/PRWeb. A version of this article first appeared on PR Web.