How social media monitoring helps marketing efforts
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
Communicators can be so focused on broadcasting messages that we forget that social media implies a two-way communication flow. If you’ve fallen into this trap, it might be time to reevaluate your online monitoring game.
Salesforce breaks out brand managers’ social media approach into five main areas:
1. Listening
2. Monitoring
3. Analytics
4. Intelligence
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