Instagram snubs Twitter: What does that mean for brands?

The vintage-filtered photos everyone loves to create and share are appearing in distorted fashion on Twitter, and that creates implications for social media managers.

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The vintage-filtered photos are no longer jibing with Twitter’s format, making the pics appear too big and cropped (though you can still see them).

In a brief statement on Wednesday, Twitter acknowledged the problem, which could have implications for brands on social media, especially given the importance of images.

Hatfields and McCoys of social media?

Unofficially, this is a feud. In reality, however, it’s one social platform predictably distancing itself from another. It started in April when Facebook dropped $1 billion to buy Instagram. Then in July, Twitter blocked Instagram users from mining the site to find friends. The photo flap is just the latest chapter, and we can expect more.

Instagram CEO Kevin Systrom confirmed and explained the move at Le Web Paris, as reported by several sources, including The New York Times:

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